We are promoting the development of new brands and products that respond to the diversification of the market and working to expand diverse customer contact points by offering the services of physical stores combined with those of online stores.
The Group's core operating company Onward Kashiyama is a comprehensive apparel manufacturer of men's, women's, and children's clothing. Leveraging the long-cultivated planning, development, and technological capabilities that constitute our strengths as a manufacturer, we are pursuing maximization of both the brand value and the product value.
We offer women's and men's core brands and mainstay brands, such as Nijyusanku, ICB, Jiyuku, J. PRESS, and Gotairiku, primarily at department stores and brands such as any SiS and any FAM at shopping centers. We also operate directly managed stores for such brands as TOCCA at commercial complexes etc. to communicate the brands' vision and message to consumers.
Our brands whose main sales channel is e-commerce are uncrave, #Newans, and UNFILO. With the aim of developing these brands as a mainstay business from now on, we are offering an innovative customer experience based on a new business model. We are working to establish a new style of store operation by creating venues where customers can enjoy the maximum benefits of both online and offline experiences through OMO (Online Merges with Offline) stores, a new business format offering the services of physical stores combined with those of online stores.
Island is focused on women's brands, such as Grace Continental and Diagram. The designers are globetrotters who bring back the materials and the inspiration they discover overseas, reflecting them in the brands' original items. The brands offered by Island have earned the allegiance of sophisticated women. With the theme of "clothing for real fashion lovers," Island caters to women who are uncompromising in their pursuit of elegance.
Onward Personal Style launched the KASHIYAMA brand, a new made-to-order business, in October 2017 with the aim of "democratizing made to order." In addition to KASHIYAMA the Smart Tailor stores and Guideshops nationwide, on-site measurement at the customer's home and office are available. Customers can order subsequent garments from the online store. The factory-to-customer (F2C) business model has achieved direct delivery of made-to-order suits straight from the factory to the customer within as little as one week from order placement.
Tiaclasse offers the Tiaclasse brand whose concept is "elegant style for adults" in their thirties and above. This brand is sold solely through e-commerce. Excelling in close communication with customers via digital technology, Tiaclasse reflects customer needs in product planning meticulously and swiftly. One-piece dresses, the brand's main items, notable for their stylish flowing silhouette achieved through excellent design using carefully selected materials, have gained a loyal following among customers.
Onward Digital Lab aims to gain competitive advantage by applying digital technology to create new value and transform business models and processes. In the growing online business, the company operates Onward Crosset, the Onward Group's official fashion online shopping site. By offering diverse services and linking e-commerce with warehouse and store inventory data in real time, the Onward Group is making it easier for customers to purchase exactly what they desire.
Kashiyama Saga, the Onward Group's flagship factory in Japan, manufactures high-value-added women's apparel. This smart factory currently has an annual production capacity of approximately 100,000 garments. By infusing the factory's high-tech capabilities and expertise with digital technology, Kashiyama Saga is increasing production volume while pursuing ever-higher quality and can respond flexibly to various needs ranging from high-mix small-lot production to large-lot production with short delivery lead times.
WEGO is a fashion company that creates new value by combining fashion, culture and lifestyle under the corporate identity "YOUR FAN". The company's main customers are young people in their teens and 20s, mainly Generation Z. It operates brands such as WEGO and PUNYUS in shopping centers, fashion buildings, and e-commerce.