Onward Group's Raison D'etre

Having defined its business domain as "a world of fashion that gives refreshment and beauty to people's lives," the Onward Group is committed to creating new lifestyles and values that contribute to the enrichment of people's lives by proposing "fashions" as a part of our living culture. At the same time, while always striving to enhance customer satisfaction, we have been doing our utmost to achieve our aspirations as an enterprise committed to satisfying all stakeholders, including shareholders and investors, employees, business partners, and the communities we serve.

In April 2021, we formulated ONWARD VISION 2030, our medium- to long-term management vision for the period up to fiscal 2030 and adopted a new mission statement, "enriching and adding color to people's lives while caring for the planet," as the Onward Group's Raison D'être, which combines our existing management philosophy with the philosophy of sustainable management that values contributions to a rich and vivid global environment.

Our company name, "Onward," derives from a Christian hymn, "Onward, Christian Soldiers." "Onward" means "continuously advancing," expressing our spirit that relishes new challenges.