President's Message

Enriching and adding color to people's
lives while caring for the planet.
We will continue to make concerted
efforts as a group.

The Onward Group will advance ONWARD VISION 2030 with the goals of evolving into a customer-centric company and making the best use of employees' diverse strengths.

Since its founding in 1927, the Onward Group has long been committed to its management philosophy of "Enriching and adding color to people's lives".
In April this year, we formulated the Group's medium- to long-term management vision, "ONWARD VISION 2030,", and established a new mission statement, "Enriching and adding color to people's lives while caring for the planet," which combines our existing management philosophy with the philosophy of sustainable management that values the enrichment and color of the global environment.
In recent years, the business environment surrounding the Group has been undergoing major structural changes due to the prolonged coronavirus pandemic and the progress of digitalization of society. Against this backdrop, the Group will continue to make concerted efforts to conduct a customer-centric business on a daily basis leveraging employees' diverse strengths and to operate our business in a manner that facilitates the co-creation of customer value together with customers.
We sincerely ask for the continued understanding and support of our stakeholders in the management of the Group.

May 2021
Michinobu Yasumoto, President and CEO