Grand Opening of Chacott DAIKANYAMA Main Store on March 12, 2022
Chacott's next-generation global flagship store

Chacott Co., Ltd. (head office: Minato-ku, Tokyo; Representative Director and President: Akinori Baba), a member of the Onward Group, is holding a grand opening of Chacott DAIKANYAMA Main Store on March 12, 2022. This next-generation global flagship store embodies the "For inner beauty. For life." brand philosophy.

The building previously occupied by the KASHIYAMA DAIKANYAMA store is now Chacott DAIKANYAMA Main Store. The Chacott store and the ballet lesson studio, formerly in Shibuya, have moved to this new store in Daikanyama, and the whole building will be operated by Chacott. While maintaining the core ballet business fostered since its founding, Chacott is ramping up promotion of the brands proposing wellness, namely, Chacott BALANCE and Chacott COSMETICS. Chacott DAIKANYAMA Main Store, which also includes a café and a restaurant, will communicate the Chacott brand philosophy in every sphere of life.

Positioned at the forefront of the trend for physical stores to become increasingly important as experiential venues, Chacott DAIKANYAMA Main Store is conceived as a space fulfilling customers' aspirations by providing various services, with "digital" and "customize" as the organizing principles. Ballet costumes and other artworks are exhibited on every floor of the store building, which is itself a work of art, to create experiences, only available at a physical store, that stimulate all five senses. To widen access to ballet so that more people can appreciate the joy and spiritual depth of this artform, and moreover, to promote a new aesthetic for a new era, Chacott DAIKANYAMA Main Store will serve as global media and reach out to the world with distinctive open content based on a different theme each month. For a world in flux, Chacott DAIKANYAMA Main Store aspires to serve as a global beacon of international cultural exchange, connecting people worldwide through the universal language of ballet.

Facility overview