ANEVER Releases New Concept Videos featuring Travis Japan
Onward and ANREALAGE collaborative brand centering on bags and accessories
ANEVER launches its first perfumes in addition to digital dot flower printed items

Onward Kashiyama Co., Ltd. (head office: Chuo-ku, Tokyo; President and Executive Officer: Michinobu Yasumoto) announced the release of the latest concept videos of ANEVER, a brand produced in collaboration with ANREALAGE Co., Ltd. (head office: Minato-ku, Tokyo; Representative Director and President : Kunihiko Morinaga) that offers bags and accessories as its main items.

The videos feature Travis Japan, a group of seven male dancers from Johnny's Jr., managed by Johnny & Associates, renowned for their synchronized dancing. Art director Masaya Muto , movie director Daisuke Hayakawa , and choreographers furitsukekagyou-air:man joined forces for the production. The videos are inspired by the language of flowers, with burnet expressing "changing days" as the overarching theme. And each member of Travis Japan performs an improvisational dance inspired by the fragrance of a perfume and the language of the flower associated with it, in a memorable display of creativity.

The brand name "ANEVER" embodies two opposing concepts of time: a moment (A NEVER) and eternity (AN EVER). The new collection is the second in the BURNET series whose motifs are 12 flowers corresponding to the months of the year and the language of flowers, with burnet symbolizing the overarching theme of "changing days." In addition to the four items--perfumes, glasses, hoodies, and canvas tote bags--that ANEVER is debuting, T-shirts, socks, and water bottles in collaboration with thermo mug will also be released. By using dots to depict 12 flowers, each corresponding to a particular month, the two seemingly opposed worlds of "nature" and "digital" are united in iconic images. By depicting flowers with dots, a creative synthesis of flowers, representing nature, and digital technology is achieved. The fusion of opposites is the essence of the ANEVER brand, which can be read as both "A NEVER" and "AN EVER."

ANEVER's first perfume line consists of 12 items inspired by the scents of flowers and the language of flowers. As a unique product concept, scents also evoke the personality of each member of Travis Japan. For example, the perfume for July is a mix of three elements: "morning glory," its association with "strong bond" in the language of flowers, and the "positiveness" of dancer Genta Matsuda .

In the concept video for perfumes, clouds of fluttering scent particles that give the fragrances vivid visual expression are complemented by Travis Japan's improvisational dancing. This encounter of the dancers' physical expression and computer graphics' particles achieves a creative synthesis of the "natural" and "digital" worlds. In the other video, Travis Japan, wearing dot flower T-shirts, perform locking, jazz, hip hop, and other dance styles, choreographed by furitsukekagyou-air:man. Images composed of dots flow in sync with the dancers' movements, expressing the ever-changing cycles of days and seasons, a never-ending succession of unique moments.

■ANEVER × Travis Japan DOT FLOWER SERIES MOVIE

「ANEVER × Travis Japan DOT FLOWER PERFUME」
https://youtu.be/3CWmumYabbc

「ANEVER × Travis Japan DOT FLOWER ITEMS」
https://youtu.be/ZItD7_bzbJM