Launched the "Green Onward" Project to Promote Evolved Sustainable Management
Started "Upcycle Action" to Create New Value by Making Use of Unwanted Clothing

Onward Holdings, Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Michinobu Yasumoto; hereinafter referred to as the "Company") is pleased to announce the launch of Green Onward, a project to promote more advanced sustainable management throughout the Onward Group, based on its mission statement of "Enriching and adding color to people's lives while caring for the planet"

As the first step of the above-mentioned Green Onward, our core operating company Onward KASHIYAMA will launch Upcycle Action, an initiative to create new value by making use of unwanted clothing, evolving the Onward Green Campaign in terms of both quality and quantity.
Until now, the clothing collected in the Onward Green Campaign has been recycled into blankets, work gloves and solid fuel. In the upcoming Upcycle Action we will use our creative abilities as a fashion company to create new value from unwanted clothing. We also plan to solicit ideas from designers and other employees, and to collaborate with domestic production centers and factories.

In addition, a new collection system will be introduced to improve the collection rate of clothing. Specifically, we will expand the pickup of clothing items to online, which was previously offered only in-store. In addition, a new and detailed points reward system will also be introduced for in-store pickup.

This action aims to invigorate the fashion business while living in harmony with the earth.

Onward Green Campaign official website URL (in Japanese): https://www.onward.co.jp/green_campaign/