--Onward Group's Upcycle Action--
Selling upcycled collected clothing that has been reborn
Exhibition will be held from March 14 (Thu) at Shibuya Hikarie

Onward Holdings, Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Michinobu Yasumoto) is undertaking Green Onward, a project to promote sustainable management based on its mission statement of "Enriching and adding color to people's lives while caring for the planet." We have started Upcycle Action as one facet of this initiative.

In Upcycle Action, we are using our creative abilities as a fashion company to create new value from unnecessary clothing. As a first initiative, our employees participated as creators and created approximately 150 upcycled works using denim from clothing collected from customers.
The works, all one-of-a-kind pieces, will be exhibited at Shibuya Hikarie, the official venue of Rakuten Fashion Week TOKYO 2024 A/W, for three days only, from March 14 (Thu) to 16 (Sat). Sales will also begin on the same day on Onward Closet, the Onward Group's official online fashion shopping site.
Furthermore, Naoki Matsuda of 'nisai', Shun Ishizawa of 'Maison Shun Ishizawa', and HARU will participate as guest creators as part of this first initiative. Their works will be exhibited on the same days and at the same venue.

■Overview of online sales
Start date: March 14 (Thu), 2024
Sales site URL (Japanese only): https://crosset.onward.co.jp/shop/reusepark
*Upcycled works are to be posted from March 14 (Thu)