Notice of Establishment of JOSEPH JAPAN CO., LTD.

Onward Holdings, Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Michinobu Yasumoto) is pleased to announce that to accelerate the Group's global strategy, it has established JOSEPH JAPAN CO., LTD. as a 100% subsidiary of its 100% subsidiary, JOSEPH LIMITED, a U.K. corporation.

As a global brand based in London, the JOSEPH is operated mainly by JOSEPH LIMITED, while Group company Onward KASHIYAMA has developed the brand in Japan.

The Company believes that it is essential to deepen cooperation with JOSEPH LIMITED to promote the world view and appeal of the JOSEPH brand to a wider range of customers. JOSEPH LIMITED's directly managed organization, JOSEPH JAPAN CO., LTD., will develop the business related to JOSEPH women's merchandise in Japan.

By deepening our collaboration with JOSEPH LIMITED, we will further develop the JOSEPH brand in Japan and accelerate the expansion of the JOSEPH brand business globally.

(1) Company name　　JOSEPH JAPAN CO., LTD.
(2) Location　　ONWARD Bay Park Building, 3-9-32 Kaigan, Minato-ku, Tokyo
(3) Representative　　Jun Kagaya, President and Representative Director
(4) Main business　　Planning, import, and sales of clothing related to JOSEPH brand women's merchandise
(5) Start of business　　March 1, 2024
(6) Capital　　100 million yen
(7) Shareholder(s)　　JOSEPH LIMITED 100% (JOSEPH LIMITED is a 100% subsidiary of Onward Holdings, Co., Ltd.)
(8) Fiscal year-end　　February