SCEARN, a daily luxury brand emanating from Japan to the world, debuts in autumn 2024
- A modern reinterpretation of Japanese traditional beauty -

Onward Kashiyama Co., Ltd. (Head Office: Chuo-ku, Tokyo; President: Michinobu Yasumoto) is pleased to announce that it will begin selling SCEARN, a daily luxury brand that reinterprets traditional Japanese beauty in a modern way and communicates it to the world from Japan. It will be launched on the brand's official website from Tuesday, October 1.

SCEARN is a daily luxury brand that fulfills the hearts and minds of today's busy women and is designed exclusively for them under the concept of "hear the scent," "meditation," and "tradition", which means listening to the voice in one's heart, facing oneself, and not losing sight of one's true self.

The brand has welcomed EunSil Joo, designer of the contemporary Korean brand ARCH THE, as its Creative Director. She will develop a refined and minimalistic collection that embodies the aesthetic sensibilities of Japanese people that captivate her.