Honoring Employees Driving Key Group Business Initiatives
"Onward Group Awards Ceremony for 2025" held
The theme for this year's event was "WAKU WAKU (Exciting) FUTURE"

Onward Holdings Co., Ltd. (Chuo-ku, Tokyo; President and CEO: Michinobu Yasumoto) held its "FY2025 Onward Group Awards Ceremony" on Thursday, April 23, at the Tokyo Kaikan in Tokyo's Chiyoda Ward to honor employees (teams) who made outstanding contributions in FY2025. A total of over 400 Group employees participated, and 50 teams and individuals were honored.

The Onward Group Awards Ceremony was launched in 2008 to recognize outstanding fashion stylists (sales staff) and employees who have demonstrated excellence in product development and in creating initiatives that stimulate customer demand. The ceremony has been held 26 times to date. The purpose of the awards is to focus on projects promoted by the Group as the culmination of the fiscal year, commend employees (teams) who have played an active role in various departments from shops to departments involved in manufacturing, project promotion, and overseas businesses, and improve sales and planning/proposal capabilities by boosting motivation and sharing best practices.

The theme for this year's ceremony was "WAKU WAKU (Exciting) FUTURE." With hopes for Onward's future in mind, we recognized employees and teams who delivered outstanding results in FY2025, a year marked by major advances in the times, including the convening of Expo 2025 Osaka, Kansai; the widespread adoption of AI chatbots; and the inauguration of Japan's first female prime minister. The 50 award-winning teams and individuals appeared on the runway to be presented with their awards on stage In addition, the "BEST PRODUCT AWARD" for outstanding products and the "BEST SHOP AWARD" for outstanding shops were presented, with the top three teams announced as a surprise on the day of the event.

Joining the award winners, the top 100 teams in terms of budget achievement, representatives of the 70 teams that won the monthly "BEST SHOP AWARD," and the top 27-ranked in the Staff Coordinate Award were invited to the ceremony. In all, over 400 people participated in the event to celebrate their achievements and boost motivation. In addition, communication within the Group was promoted through activities such as the installation of a photo-sharing service and AR photo frame. Through such events, we will continue aiming to improve ES (Employee Satisfaction) and to further enhance CS (Customer Satisfaction).