First Event of CRAHUG Direct-to-Consumer Project to Support Production in Japan held in Kyoto Coinciding with Traditional Industry Day
March 19-27, 2022 at GOOD NATURE STATION (Shimogyo-ku, Kyoto)

CRAHUG, (URL: https://www.crahug.jp/), a direct-to-consumer project supporting production in Japan, promoted by Onward Digital Lab Co., Ltd. (head office: Minato-ku, Tokyo; Representative Director and President: Hirofumi Nishomori) , will hold an exhibition "Craftmanship & Sustainability " coinciding with "Traditional Industry Day" designated by Kyoto City.

Launched in August 2021, CRAHUG is helping producers and factories affected by the COVID-19 pandemic achieve a stable business foundation through direct sales of distinctive products to consumers. Textile designer Kanako Kajihara, representative of KAJIHARA DESIGN STUDIO, is CRAHUG's creative director. CRAHUG offers two sales support options to partner producers. For the sales collaboration option, we support partners' efforts to sell and promote their existing products on Onward Crosset, the Group's official online shopping site. For the other option, branding, we support partners in their development of new products for their own brands. So far 25 producers from 19 prefectures, amounting to 26 brands, have participated in CRAHUG.

The objective of this event is regional revitalization. Not only products of Kyoto but also distinctive products of partners throughout Japan will be exhibited and some products will also be sold. In addition, workshops emphasizing hands-on experience for visitors will be held and cushions produced in Kyoto will be displayed and for sale by preorder.

■CRAHUG exhibition "Craftmanship & Sustainability"
Period: March 19-27, 2022 (10:00-18:00, Closes at 17:00 on the last day)
Venue: GOOD NATURE STATION gallery space on the 4th floor
Address: 318-6 Inari-cho, Kawaramachi dori shijo sagaru 2-chome, Shimogyo-ku, Kyoto City
Access: 2-minute walk from Exit No. 5 of Kyoto Kawaramachi Station of Hankyu Railway
5-minute walk from Exit No. 3 of Gion-shijo Station of Keihan Main Line

Organized by: Onward Digital Lab Co., Ltd., KAJIHARA DESIGN STUDIO
Cooperation: Kyoto City Industry & Tourism Bureau Creative Industries Promotion Office , BIOSTYLE Co., Ltd.
*No closing days during the event period. No prior booking required.