Dec 18, 2025
Onward Holdings Co., Ltd.
Onward Holdings Co., Ltd. (the "Company") hereby announces that it has decided to acquire all shares of Cosmé de Beauté Ltd. (Shibuya-ku, Tokyo; President & Representative Director: Hiroaki Shibuya; hereinafter "Cosmé de Beauté") which operates nail-related businesses including gel nails and thereby make it a wholly owned subsidiary.

The Company's medium- to long-term management plan "ONWARD VISION 2030" sets forth "Accelerate growth in the 'wellness field' in line with new values of consumers" as one of its business strategies. In line with this strategy, the Company has decided to acquire all shares of Cosmé de Beauté and make it a wholly owned subsidiary, with the aim of strengthening its cosmetics business segment, which offers high growth potential and profitability.
Cosme de Beauté plans and sells DIY nail products and other items, which are available at over 7,000 stores nationwide in Japan, including variety stores and drugstores. Particularly noteworthy, the Gel Me1, which celebrates its 10th anniversary this year, has earned a strong reputation among consumers, consistently ranking high in popularity polls across various media outlets.
Going forward, we will pursue business synergies with Group companies such as CHACOTT CO., LTD., which operates Chacott COSMETICS, and KOKOBUY CO., LTD., which operates the organic haircare brand "product", while striving for further growth of Cosmé de Beauté and the further strengthening of our cosmetics business domain.
The share acquisition is scheduled for March 2026.
| (1) Company name | Cosmé de Beauté Ltd. |
| (2) Location | 1-4F, Hagiwara Bldg., 1-3-1 Hiroo, Shibuya-ku, Tokyo |
| (3) Title and name of representative | Hiroaki Shibuya, President & Representative Director |
| (4) Business description | Planning, development, import, and sales of cosmetics and cosmetic accessories |
| (5) Paid-in capital | 90 million yen |
| (6) Establishment | June 1, 1990 |
