Onward Trading Defines its Corporate Purpose
Create new value maximizing customer happiness and leading to a fulfilling future

Onward Trading Co., Ltd. (head office: Chiyoda-ku, Tokyo; Representative Director and President : Akira Murakami), which is an operating company of Onward Holdings Co., Ltd. (head office: Chuo-ku, Tokyo, President and CEO: Michinobu Yasumoto), has been striving to offer high-value-added products and services that deliver customer satisfaction. In order to respond to change in the social environment in which the industry operates and to address customers' aspirations, Onward Trading has defined its corporate purpose. Today, on our website, we released a video expressing our corporate purpose and episodes detailing what we are doing to accomplish it.

This was the first time Onward Trading defined its corporate purpose. Our corporate purpose is shaped by our heartfelt desire to maximize customer happiness by continually creating new value for customers and society through the leveraging of our long-cultivated capabilities as a proposer of customer-oriented solutions and the knowhow and strengths in team merchandising that we possess as a comprehensive apparel group.

We also created a video that communicates our corporate purpose. This video introduces our initiatives so far and our aspirations for the society of the future. While encouraging as many people as possible to view this video, we will make a concerted effort to deliver on the promise embodied in our corporate purpose, which inspires all of us at Onward Group.

Episodes showing how we are fulfilling our corporate purpose through our business are posted on our website. These episodes are articles based on discussions between Onward Trading employees and customers: one with Fukoku Mutual Life Insurance Company and another with Senior High School at Sakado, University of Tsukuba. In the episodes, we reveal our thoughts and feelings about our customers and our initiatives to speed progress toward a sustainable society. Furthermore, we are planning to launch a flagship project linked to our corporate purpose.

Onward Trading will continue to propose new values geared to the aspirations of customers and consumers, advancing hand in hand with them as we leverage our long-cultivated proposal capabilities.

■Purpose video's：
https://www.onward-shoji.co.jp/company/purpose/（in Japanese）