The Onward Group aims to be an enterprise that can grow together with various communities through co-creation with local communities, social contribution activities, and cultural, artistic and educational initiatives.
Onward Digital Lab, which is responsible for the Group's digital strategies, has launched CRAHUG, a new business for sales of "factory brand" (original brands established by factories) products and development and direct sales of original products from producers and factories from across the country, with the aim of supporting production in Japan. In the first phase of the project, 183 products of 13 brands from 12 producers were released on Onward Crosset, the Group's official online shopping site, on August 31, 2021.
The word "CRAHUG" is a combination of "craftsman," "life," and "hug." Under the CRAHUG scheme, we offer sales support to producers and factories nationwide that aspire to build sustainable business models through direct sales and by becoming independent based on a collaboration plan selected from two options. The aim is to enable factories to have a stable business foundation through sales of original products directly to consumers. In the future, overseas sales are envisaged to communicate the expertise of Japanese manufacturing and the attractiveness of Japanese products.
Based in Nagano Prefecture, Creative Yoko, a member of the Onward Group, develops and sells comfort goods and pet-related products such as dog fashion items. Creative Yoko is engaged in community-based sustainability initiatives.
Aim at LOHAS through comfort goods
Our philosophy is to become a LOHAS enterprise.
LOHAS is an acronym for Lifestyles of Health and Sustainability, meaning lifestyles conscious of health, the environment, and sustainable society.
Through our products and services, we would like to propose comfort, healing, encouragement, and interaction.
We want our customers to feel a sense of well-being and enjoyment that brings them peace of mind.
We also want our products to remain something special like treasures...
Our wishes are incorporated in our philosophy.
Based on our philosophy, we are committed to the SDGs for society, the environment, our customers, and ourselves.
As part of our environmental and social contribution activities, in the Onward Green Campaign, thread harvested from collected clothing items is used to produce blankets and work gloves. Since 2011 in cooperation with the Japanese Red Cross Society, we have been donating the blankets to support disaster-affected areas abroad and developing countries, utilizing the Red Cross network covering 192 countries and regions worldwide. Work gloves are distributed and used for various purposes, such as for disaster relief, forest conservation, and awareness-raising activities.
ONWARD KASHIYAMA supports the Tokyo Foster Family Association. As part of our support activities, we provide children with clothing every spring through the Tokyo Foster Family Association to congratulate them on their entrance into elementary school.
Tokyo Foster Family Association is a non-profit organization for foster parents and foster children within the Tokyo Metropolitan Government's foster family system (foster parent system) and is one of the leading organizations in Japan in terms of its history and size. In 2014, we began supporting the Tokyo Foster Family Association in the hope that children receiving social care who are unable to live with their families due to family circumstances will grow up equally healthy and become well-rounded adults.
We will continue to work with the Tokyo Foster Family Association to support the healthy growth and independence of children.
Onward Kashiyama is participating in the KIBOU311 Sakura Project.
KIBOU311 is a global initiative launched by Dormeuil, a French luxury fabric manufacturer, to support recovery of areas affected by the Great East Japan Earthquake. In the Sakura Project promoted by LOOM NIPPON, cherry tree saplings are planted in Minamisanriku, a town in Miyagi Prefecture, with funding provided by donations. With an eye to the future, by planting numerous cherry trees in Minamisanriku, where most of the trees were washed away by the tsunami, the project aims to give hope to youngsters, encouraging them to view their prospects with renewed confidence.
As a supporter of KIBOU311, Onward Kashiyama has been involved in the cherry tree planting since 2012, donating cherry tree saplings.
Onward Holdings was granted a subsidy from the 2015 Street Greening Support Project for construction of the Onward Bay Park Building that was completed in January 2016. Greenery was planted around the building, overlooking adjacent streets, for a total of 124 meters. With Oshima cherry trees planted along the western side of the building and crape myrtles along its southern side, pedestrians can enjoy these exquisite seasonal blossoms.
Company name |
Support content |
Support for |
---|---|---|
Onward Holdings |
2024 Noto Peninsula Earthquake Disaster Relief Fund:Part of RED CROSS DAY sales |
Earthquake-stricken areas in Noto Peninsula |
Onward Holdings |
2023 Turkey-Syria Earthquake Relief Fund:Part of RED CROSS DAY sales |
Earthquake-stricken areas in Turkey and Syria |
Onward Holdings |
Part of RED CROSS DAY sales |
Humanitarian assistance for the people affected in Ukraine and its neighboring regions |
Onward Holdings |
Cloth face masks
5,000 pieces |
Areas affected by the heavy rain in July 2020 |
Onward Holdings |
Cloth face masks 1,000 pieces |
Takeo-shi, Saga, Japan |
Onward Holdings |
Disaster relief donations for victims of the heavy rain in August 2019 |
Takeo-shi, Saga, Japan |
Onward Holdings |
Great East Japan Earthquake Miyagi Children Scholarship Fund |
Miyagi, Japan |
Onward Holdings |
Great East Japan Earthquake Miyagi Children Scholarship Fund |
Miyagi, Japan |
Onward Holdings |
Disaster relief donations for victims of the 2016 Kumamoto Earthquake |
Kumamoto, Japan |
Onward Holdings |
Clothing Approx. 3,000 items |
Areas affected by the Kumamoto Earthquake |
Onward Holdings |
Kumamoto Castle Disaster Recovery Support Fund |
Kumamoto-shi, Kumamoto, Japan |
Onward Holdings |
Clothing Approx. 10,000 items |
Areas affected by the Kumamoto Earthquake |
Onward Holdings |
Clothing
Approx. 5,000 items |
Areas affected by the Kumamoto Earthquake |
Onward Holdings |
Emergency relief supplies, |
Areas affected by the Kumamoto Earthquake |
Onward Holdings |
Donations
100 million yen |
Great East Japan Earthquake |
Onward Holdings |
100,000 items of relief supplies, including blankets, work gloves, and clothing for protection against cold weather |
Areas affected by the Great East Japan Earthquake |
Onward Holdings |
Donation of proceeds from charity sales of polo shirts at events commemorating the 1300th Anniversary of Nara Heijo-kyo, the ancient capital |
United Nations High Commissioner for Refugees |
Onward Holdings, |
Donations
11 million yen |
Sichuan earthquake |
Professor Yoichi Nagasawa, Dean, Professional Institute of International Fashion (left), with Michinobu Yasumoto, President and CEO, Onward Holdings (right)
Onward Holdings launched the Onward Mirai Human Resources Project in April 2021 through industry-academia collaboration with the Professional Institute of International Fashion (a university with campuses in Tokyo, Osaka, and Nagoya, President: Seiichi Kondo), with the aim of nurturing professionals capable of meeting digital needs of the society for the apparel industry.
This project consists of two programs, the Onward Venture Award and the Onward Business Internship, for which participating students earn credits from the Professional Institute of International Fashion. For the Onward Venture Award, teams of students address the Onward Group's issues and make proposals in a coursework that emphasizes problem-based learning. For the Onward Business Internship, the university takes the lead in creation and operation of the program to be carried out at the company.
The Onward Group offers students opportunities to grow as an apparel specialist who can succeed globally with a digital mindset.
Onward Holdings was involved in Tokyo Planning Lab from July 2021 in a collaborative endeavor with the Tokyo Metropolitan Board of Education and the Association of Principals of Tokyo Metropolitan Commercial High Schools. Tokyo Planning Lab offers Tokyo Metropolitan commercial high school students the chance to acquire practical business skills through industry-government-academia collaboration.
Launched in 2018 by the Tokyo Metropolitan Board of Education and the Association of Principals of Tokyo Metropolitan Commercial High Schools, Tokyo Planning Lab expands the opportunities for Tokyo's commercial high school students to think and learn about business in a practical setting and to help them envision their future careers. Collaborating companies and local communities provide students participating in Tokyo Planning Lab with project-based learning experience, enabling them to learn about marketing through groupwork in class and extracurricular activities.
2021 Tokyo Planning Lab was a five-month program from July in which 29 students from six high schools participated. It included lectures by our employees, group discussion, and final presentations by the students of an original apparel brand conceived from their unique perspectives.
Onward Holdings has been participating in the Special Corporate Sponsors Group program of the New National Theatre, Tokyo (NNTT) since August 2015. As Japan's sole national theatre for the modern performing arts such as opera, ballet, contemporary dance, and drama, the NNTT continuously plans and produces performances of a high standard, which are highly regarded in Japan and abroad. Through the Special Corporate Sponsors Group program, we support all the NNTT's productions during the season and thus contribute to the vibrancy of arts and culture.