Promoting a Circular Economy

Onward Kashiyama launched the Onward Green Campaign in 2009 with the objective of encouraging the circulation of apparel to promote the efficient utilization of limited resources and to ensure our precious environment still exists for future generations to enjoy. Through this campaign, we promote an apparel circulation system in which we collect used Onward Group apparel items from customers so that they can be reused or recycled to the greatest degree possible.

Collected clothing items are recycled as RPF or thread is harvested from them to produce blankets and work gloves. The blankets are provided to disaster-affected areas in Japan and abroad and to developing countries in cooperation with the Japanese Red Cross Society. Work gloves are distributed for various purposes, such as for disaster relief, forest preservation, and awareness-raising activities. In addition, collected clothing items that are in good condition will be cleaned and sold at Onward Reuse Park in Kichijoji, Tokyo, which is our concept store to communicate the Group's environmental initiatives, and online at charity prices with the proceeds used to fund sustainable initiatives.

In March 2023, as the first step in launching Green Onward, a project to promote more advanced sustainable management throughout the ONWARD Group, we evolved the Onward Green Campaign both qualitatively and quantitatively and launched Upcycle Action to create new value by making use of unwanted clothing items. We will use our creative ability as a fashion company to create new value from unwanted clothing.

In addition, our clothing collection service, which was previously available only at stores, will be expanded online, and we will introduce a new point redemption system for collection at some stores, aiming to further improve the collection rate of clothing.